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Kumar, Sameer,

New product development : an empirical study of the effects of innovation strategy, organization learning, and market conditions / Sameer Kumar and Promma Phrommathed - 199 páginas

ISBN: 0387232710 (empastado)

Subjects--Topical Terms:
Productos nuevos
Planificación estratégica
Aprendizaje organizacional
Rendimiento

LC Class. No.: HF5415.153 / K85

Dewey Class. No.: 658.5/75