Vista normal Vista MARC Vista ISBD

Moore, Geoffrey A., 1946- ,

Crossing the chasm : marketing and selling disruptive products to mainstream customers / Geoffrey A. Moore ; with a foreword by Regis McKenna - Revised Edition - xxi, 227 p. : ilustraciones

ISBN: 0060517123 (rústica) 978-0-06-051712-0 (rústica)

Subjects--Topical Terms:
Técnicas de ventas--Tecnología
Industrias de alta tecnología
Mercadotecnia

LC Class. No.: HF5439.T42 / M66 2006