Osterwalder, Alexander,

Business model generation : a handbook for visionaries, game changers, and challengers / written by Alexander Osterwalder and Yves Pigneur ; design, Alan Smith ; editor and contributing co-author, Tim Clark ; production, Patrick van der Pijl ; co-created by an amazing crowd of 470 practitioners from 45 countries - 278 páginas : ilustraciones (algunas col.)

9780470876411 (rústica : papel alcalino)


Planificación empresarial
Nuevas empresas
Planificación estratégica

HD30.28 / O73

658.4/012