Moore, Geoffrey A.,  1946- , <br/><br/>
Crossing the chasm :  marketing and selling disruptive products to mainstream customers / 
Geoffrey A. Moore ; with a foreword by Regis McKenna 
 - Revised Edition 
 - xxi, 227 p. :  ilustraciones 
<br/><br/><label>ISBN: </label>0060517123 (rústica) 978-0-06-051712-0 (rústica) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Técnicas de ventas--Tecnología<br/>Industrias de alta tecnología<br/>Mercadotecnia
<br/><br/><label>LC Class. No.: </label>HF5439.T42  / M66 2006