por Cravens, David W [compilador] | Woodruff, Robert B [compilador] | González Ruiz, Ángel Carlos [traductor] | Navarro Vega, Alma [traductor].
por Forman, Andrew M [autor] | Cravens, David W [autor] | Woodruff, Robert B [autor] | González Ruiz, Ángel Carlos [traductor] | Navarro Vega, Alma [traductor] | Forman, Andrew M. Marketing in action.