| 000 | 00903nam a2200253zi 4500 | ||
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| 005 | 20220224111459.0 | ||
| 008 | 970106s1992 000 0 spa | ||
| 020 | _a9701000277 | ||
| 035 | _aMX001000594828 | ||
| 050 |
_aHF5415.126 _bB4518 |
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| 100 | 0 |
_aBenson, Richard V., _d1921-, _eautor |
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| 240 | 1 | 0 |
_aSecrets of successful direct mail _lEspañol |
| 245 | 1 | 0 |
_aSecretos del exito en el correo directo / _cRichard v. benson ; tr. Guadalupe Meza staines |
| 264 | 1 |
_aMéxico : _bMcGraw-Hill, _cc1992 |
|
| 300 | _a203 páginas | ||
| 650 | _aMercadotecnia directa | ||
| 650 | _aPublicidad por correspondencia | ||
| 700 | 1 |
_aMeza Staines, Guadalupe, _etraductor |
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| 700 | 1 |
_iTraducción de: _aBenson, Richard V., _d1921- . _tSecrets of successful direct mail |
|
| 336 |
_atexto _2rdacontent |
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| 337 |
_asin medio _2rdamedia |
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| 338 |
_avolumen _2rdacarrier |
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_c3257 _d3257 |
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