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| 008 | 970106m19959999mx a 000 0 spa | ||
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| 035 | _aMX001000677349 | ||
| 041 | _aSPA | ||
| 050 |
_aHF5823 _bR87 |
||
| 100 |
_aRussell, Thomas, _d1941- _eautor |
||
| 240 | 1 | 0 |
_aKleppner's advertising procedure. _lEspañol |
| 245 | 1 | 0 |
_aManual de publicidad / _cJ. Thomas Russell, W. Ronald Lane ; tr. Georgina Greenham del Castillo |
| 250 | _a12 | ||
| 264 | 1 |
_aMéxico : _bPrentice Hall, _c1995- |
|
| 300 |
_avolúmenes : _bilustraciones |
||
| 500 | _aTraduccion de: kleppner's advertising procedure | ||
| 650 | _aPublicidad | ||
| 700 |
_aLane, W. Ronald _d1940- _eautor |
||
| 700 | 1 |
_aGreenham del Castillo, Georgina, _etraductor |
|
| 336 |
_atexto _2rdacontent |
||
| 337 |
_asin medio _2rdamedia |
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| 338 |
_avolumen _2rdacarrier |
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| 999 |
_c3702 _d3702 |
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